Before we get into digital marketing, let’s talk about our relationship with technology. We cannot deny that technology has become a part of our lives in one way or the other. You reading this article over whatever screen you have in front of you right now is proof of this fact. With this in mind let’s dig deeper into your reliance on technology specifically the internet.
You are planning a vacation, where are you going to check on the details about your fantasy destination? You need to get your hair done in a new town where are you searching first? Yeap, I am psychic, you were thinking of Google. With such reliance by people on the internet, it is essential for every business to have a strong online presence. Digital marketing becomes the key for business to reach their audience.
Q. With that being said how do businesses get involved in this digital marketing space?
A. Invest in a mix of Digital Marketing Channels
What you want is to give your business’ brand a sense of having a life and tell its story so your potential customers connect with it, digital marketing is the key to open that door.
The above diagram shows the different mediums at your disposal. Social media marketing, email, and websites allow companies to easily reach their customers.
For a business to see results with digital marketing, it is important to use a variety of channels such as a website, email, social media marketing, and even SEO.
These channels offer access, access to your offering as well as direct communication with your target clients or customers.
If you need help with setting up any of the above get in touch with us.
Q. Does business size matter in digital marketing?
A. Digital marketing levels the playing field.
The internet has given everyone an even playing field. A true example is in the entertainment industry where we have seen the rise of viral songs from Justin Bieber to Desiigner. No matter your taste in music it is undeniable the numbers behind Justin Bieber’s Baby and Desiigner’s $USD 10 million Panda prove that size doesn’t matter rather have a value offering.
A more traditional business example would be a South African shoe company called Bathu. Bathu penetrated the marketing by offering a product that South African celebrities flaunted on social media as part of their outfits. Bathu managed to build a story that resonated with people who started sharing this shoe on social media and caused a viral organic campaign for Bathu.
You are never too big or too small for digital marketing. Small businesses need it to for market establishment while established businesses use it to stand out from competition.
No matter the size of your business get in touch with us.
Q. How do I measure results?
A. The beauty of digital marketing is you can track responses to your marketing efforts immediately.
Whatever channel you have chosen to run a campaign, results are not ambiguous. If you wanted to gain brand awareness the number will show reflect the success of the campaign. If your campaign was to drive sales, you will evidently see if the product sales increase or not.
Traditional marketing and advertising is not as effective digital marketing. Technology is such a big part of our lives, it only makes sense that is how business reach their clients. When you are traveling or in a queue your head is more often than not buried in your phone’s screen. It is just an evolution and I hope you evolve your business with it.
If you would like to have us to help you with your digital marketing please, get in touch
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