About this Project
Problem: Tsaleshoka, a security business with several years of operation, sought a brand transformation to resonate with a corporate clientele. Recognizing the crucial role of image and presence in the corporate space, they faced challenges in aligning their existing brand with these expectations.
Advice: Understanding the unique demands of the security industry and the corporate sector, we recommended a brand strategy that not only communicates reliability but also emphasizes the cutting-edge aspects of Tsaleshoka’s services. It’s essential to strike a balance between traditional trust and modern sophistication to stand out in the competitive security market.
Solution: We provided strategic advice on cultivating a new look and feel that instills a sense of value and respect in the market. Our approach aimed to position Tsaleshoka as a trusted and professional security partner within the corporate landscape.
Deliverables:
- Logo Design:
- Redesigned the logo to convey modernity and trust.
- Incorporated elements reflective of the security industry.
- Corporate Identity:
- Developed cohesive business cards, letterheads, and stationery.
- Ensured consistency for a unified corporate identity.
- Brand Identity:
- Defined a clear brand narrative emphasizing strengths.
- Created guidelines for consistent messaging.
- Website:
- Designed a modern, user-friendly website.
- Enhanced the online presence for a corporate audience.
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